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TV spots

The multimedia part of the campaign consists of  30 -second long TV spots in the same infographic style with the slogan “Come for a visit return on investment”, synchronized with the print publications to have a synergistic effect. Over 50 % of the spots are concentrated in prime-time Bloomberg and CNBC broadcasts. In Europe there are 180 broadcasts also in USA. In Asia there are 270 broadcasts in Bloomberg, CNBC, CBN ( in Chinese) and CNBC Nikkei (in Japanese).



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