Internet banners
Important part of the campaign, which is using different media channels, are the internet banners. They feature a “Did you know“ slogan and an essential fact about Bulgaria as an investment destination. There are 40 banners with over 11 million impressions, published in the online editions of WSJ (USA and Asia), Businessweek and Bloomberg (worldwide), Economist ( Europe and Asia), Financial Times ( Europe, Asia and USA), CNN (USA) and CNBC ( Europe, Asia and USA).
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