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Media Campaign Bulgaria


Bulgaria – come for a visit, return on investment

In March 2013 InvestBulgaria agency has launched a global campaign promoting the investment benefits that Bulgaria offers. The campaign builds on simple, however not well known facts about the benefits and the incentives that the country offers to the investors. Low tax burden, qualified workforce, low operational costs, strategic location, stable fiscal and economic policies, moderate climate, preserved nature – are just to name a few of them.

A modern infograhic style has been applied in series of print ads and internet banners, as well as in three TV spots. The ads have been published in the print and online editions of the leading global business media such as the Financial Times, the Wall Street Journal, the Economist, Bloomberg Buisinessweek, CNN, CNBC and Bloomberg TV.

The campaign is focused on presenting the specifics of the most attractive investment sectors in Bulgaria - BPO, IT, machine building and transport equipment, chemical industry, electronics and electrical, transportation and logistics, healthcare and health tourism, agriculture and food processing. Fifteen representatives of companies operating in these sectors shared their impressions on the investment attractiveness of Bulgaria in five short movies. Their positive attitude and optimistic view on Bulgaria proves the campaign slogan – Come for a visit, return on investment.

The project is co-financed by the European Regional Development Fund.



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