📅 March 26, 2026
🕒 3:00 PM
📍Stara Zagora Cultural Centre

The Invest Bulgaria Agency (IBA) is a partner of the Regional Business Conference of Lider.BG – Stara Zagora 2026, taking place on March 26, 2026, at the Stara Zagora Cultural Centre.

Earlier that day, starting at 9:45 AM, the international conference CONNECTING HYDROGEN will also be held, focusing on the role of hydrogen technologies in the transformation of regions undergoing energy transition.

The conference is held under the patronage of the Mayor of Stara Zagora Municipality and with the support of leading companies, institutions and business organizations committed to improving the regional investment environment.

Among the participants are representatives of established companies and organizations, including Shell, EY Bulgaria, Postbank, Electrohold, Grohe, as well as a number of Bulgarian and international partners.

The main focus of the event is the economic development potential of the region, with particular emphasis on investments, innovation and cooperation between businesses and institutions.

The conference provides an opportunity for experience sharing, networking, new partnerships and direct dialogue between business representatives, investors and the public sector.

Participation is free of charge upon prior registration.